The Lego Movie

10/05/18
LO:To identify the target audience using demographics and psychographics.
Target audience:
  • Young kids who play with lego.
The whole movie is based on lego with a lot of creativity.
  • Parents who played with lego as a kid.
Gives them memories of a kid and because of people like the 1980s something space guy its like a inside joke. And the corrupt system is a lot like real life also the rules with the parent and the child.
  • Young adult cinema-goers.
The super hero character some of the jokes the action scenes and the celebs voices

Main characters.

LO: To explore marketing and promotions of the lego movie; to link the methods to the methods to the target audience.


  • Social media.
  • TV.
  • Trailers.
  • Magezines.
  • News paper.
  • Posters.
  • Celebraties.
  • Hashtag.
  • Sponsors.
  • Video platforms.
  • Apps.
  • Interviews.
  • Murch.
  • Brand partnership.
SYNERGY:
The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

  • 17 world lego sets 
  • 16 collectable mini figures the lego movie video game
  • range of school supplies
  • sticker and activity books
Other merch 
website https://www.lego.com/en-gb/videos/themes/lego-movie 

Because it the whole adv






Comments

Post a Comment

Popular posts from this blog

Uses and graficatation

Entertainment offers distraction from the world. Personal identity helps us consider who are what ideas are values we identify with. Relationships we find things we can shared discuss with others. information new information we want to know or take pleasure in knowing
Read more

Lego Movie Questions

1. Film  producers fill a variety of roles depending upon the type of  producer . Either employed by a  production  company or independent, producers plan and coordinate various aspects of  film production , such as selecting script, coordinating writing, directing and editing, and arranging financing. Film promotion  is the practice of  promotion  specifically in the  film industry , and usually occurs in coordination with the process of  film distribution . Sometimes called the  press junket  or  film junket , film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film, like actors and directors. As with all business, it is an important part of any release because of the inherent high financial risk;  film studios  will invest in expensive  marketing  campaigns to maximize revenue ear...
Read more