music industry

.LO:to identify and explain different music genre                                                                                     6/9/18

• hip hop
• heavy metal 
• rock 
• rap 
• grime 
• country
• classical
• opra
• drum and bass
• rave
• anime
• disco
• punk

rock artist tend to have long hair deep voices and ripped clothes which is usually black.

pop artist wear modern day clothes and there songs are normally about relationships.

rap artists wear street style clothes like track suits and sing about street stuff.

investigating rap further. strike (a hard surface) with a series of rapid audible blows, especially in order to attract attention.

target audience:teenagers and people in there 20s.

no radios show case this music as it has a lot of swears. 

It features rappers in magazines if they have beef.

Music magazines
13/09/18
LO: to explore the terminology and genres of popular music magazines.

typography
the style and appearance of printed matter.

layout
Master plan or blueprint of a printed or published work (such as an advertisement, book, magazine, newspaper, or website) that lays out the arrangement of its different graphic elements (such as body copy, colors, headlines, illustrations, scale).

lexis
Lexis is a term in linguistics for the vocabulary of a language. Adjective: lexical. The study of lexis and the lexicon (a collection of words) is called lexicology. The process of adding words and word patterns to the lexicon of a language is called lexicaliztation.

colour palette
A color palette, in the digital world, refers to the full range of colors that can be displayed on a device screen or other interface, or in some cases, a collection of colors and tools for use in paint and illustration programs. ... A color palette is also known simply as a palette.

mise en scene
MISE-EN-SCENE. ... The term is borrowed from a French theatrical expression, meaning roughly “put into the scene”. In other words, mise-en-scènedescribes the stuff in the frame and the way it is shown and arranged.

pop


rock



It has black and white and dark clothes and long hair
rap



They all have capital letters and black with a bright colour and black men in gang outfits.

Music magazines and audiences.17/ 09/18

LO:To identify and analyse a target audience using demographics and psychographics.

Heavy metal

the age range is at 20s 30s
there is a lot of dark clothing long hair and blood.
usually with goths and emos.

identifying the audience

• gender 
• age 
• location 
• religion
• sexuality
• class
• income
• personality 

mass audience this is a very large group of people of several million.

gender male
age 20s 30s
sexual orientations straight
race white
geographical location England and America
marital status single
class middle class
education university
job minimum wage




egos,the explorer and innovators fit it the best in my magazines

20/9/18
genre and target audience
L/O: to identify target audiences for a variety of music magazines genre and link to genre codes.

• 10-18 age 
• middle class 
• females 
• martial status single 
• job part time minimum wage 
• education full time
• homsexual

• 14-25
• middle class 
• males
• martial status taken
• job average 
• education uni collage
• straight

• 20-45
• midle class 
• martial status taken
• job average 

• education uni collage
• straight

• 14-25
• middle class 
• males
• martial status taken
• job average 
• education uni collage
• straight

Mojo is a popular music magazine published initially by Emap, and since January 2008 by Bauer, monthly in the United Kingdom. Following the success of the magazine Q, publishers Emap were looking for a title that would cater for the burgeoning interest in classic rock music.

The magazine industry                                                   27/08/18
L/O: To explore the magazine industry ownership, regulation and revenue.  

• conglomerate a thing consisting of a number of different and distinct parts or items that are grouped together.
• globalised develop or be developed so as to make international influence or operation possible.
• diversify make or become more diverse or varied.
• regulation a rule or directive made and maintained by an authority.
• revenue income, especially when of an organization and of a substantial nature.
• circulation is a count of how many copies of a particular publication are distributed. 

• whats on tv time inc
• radio times john reith
• tv choice  Bauer
• take a break Bauer
• good house keeping Hearst communication 
• cosmopolitan hearst communication 
• bbc gardeners world 

1. 51 

1.people adverts sponsors

MOJO magazine L/O: to explore and define the magazines target audience.

• new and old artists but always popular 
• award winning 
• definitive cover features 
• high quality articles 
• worlds largest UK music magazines 
• an audience of extremely passionet music consumers 
• if you're featured in mojo your important
• for those truly obsessed with music
• they claim to cover all genres of music (rock,folk,soul,country to reggae, electronic to experimental 

General audience

• working class weekly magazines
• middle class quality monthly magazines 

Mojo audience 

• a fairly small circulation of about 68000 to 138000 its audience is more niche a very specific target audience as opposed to a masa audience

psychographics

• like the good things in life.
• passionate about music.
• got into music young.
• 30-50 age range.
• high disposable income.
• well payed job.
• university.
• spend money on live gigs.
• high end festivals.
• married with kids.

MOJO: Uses and gratification. LO:
is identify what audiences get out of music magazines.

• Fandom-specialised audience.
• Aspirational role models legends in music. 
• addresses all genres with a value of authenticity. 

Social interaction.

• Offer news and gossip on specific artists.
• what goes on and filter same thing every month same form of ritual.

Entertainment

• Free CDS gifts. 
• Offer escape into the worlds of the artists.

Surveillance 

• sense of contact with real world.
• rising artists.
• deaths.

Mojo Analysis
LO: to analyse the cover of a mojo magazine linking it to genres and audience.                         15/10/18




shot type - mid shot

• star vehicle - in the motion picture industry, a star vehicle or simply vehicle is a film written or produced for a specific star, regardless of whether the motive is to further their career or simply to profit from their current popularity.
• couler palette - bright harsh colours.
• brand artists mentioned - dave growl ian curry sparks nirvana lou read dave gilmour and elvis 
• masthead style large eye catching.
• main coverline style - large 
• minor coverline style - big but small like a subheading style.
• puff - it is in the line of advertising/public
• people will appeal to this because dave grohl was apart of the foo fighters who is apart of an older generation so young people that like him will enjoy this and the older generation will like it from the 19s.

Dirt

DIRT: You are just identifying. You need to explain WHY they are there and how this will appeal to different parts of the TA  



representation 1/11/18
L/O: 
To explore the concept of representation in music magazines.

Teenagers-lazy,rude,crime

Men-sexist,privilege,strong,workers,no emotions,

Americans-fat,guns,dum,

lesbians-short,hate men,masculine,



expression

• happy
• kind 
• calm

guitar

• plays it
• doesn't care about it 

hair/clothes 

• messy
• chill
• casual 

tattoos

• masculine 
• creative 

age-20-30

gender-boy

ethnicity-emo

representation  L/O: to create a magazine cover showing an understanding of representation.  5/11/18





8/11/18                                                                     

Music videos 15/11/18

L/O: to research chosen case studies and how they are represented.

performance- the artist are singing and dancing.

narrative- has a story line.

concept- no performance no narrative normally animated.

illustration- lyrics they sing is about the video.

amplification- some relation between the lyrics. 

disjuncture- no relation between the lyrics.

Music  video research 

1. Say which pair you are using.

2.Answer the following questions about both your chosen videos.

• name of artist or group

Beyonce 

Bruno mars

• name of song

B- if i was a boy 

BM- up town funk 

• genre

B - r and b and pop

BM - pop

• date song was realised in uk

B - 2008

BM - 2014 

• what the songs about

B - a couple who work for the police are jealous because they are more close to there working partner then each other.

BM - 

• type of music video 

B - amplification

BM - disjunction

• describe what happens in the video 

B - a couple who work for the police are jealous because they are more close to there working partner then each other.

BM - dances through his town with his band 

• who features in the video 

B - Beyonce 

BM - bruno mars 

• normally the artist/group is represented as:(get images of mag covers/album covers etc) 

• in the video the artist/group is represented as.

B - a police officer 

BM -

L/O: To explore media terminology used to analyse exam tests.

see terminology page


                     
L/O: to explore the use of media language in music videos.                                                                          22/11/18.

At the start it has 2 shots on of a women legs and ollie murs this connotes she is attractive and there looking at her.

and they have a flik shot of him
and they start dancing 

Media language in music videos 
L/O: to explore and analyse the use of media language in chosen case studies.
29/11/18

analyse the media language in your music videos how they are different/similar.

1.a) Yes they do perform they perform to the audience.
1.b)no
2.a) yes theres a sense of naturalism yes as they get there hair cut and walk down the street withe there friends.
2.b)yes theres a police station
3.a) up town funk has a pop theme to it but is more jazz.
3.b)shows that a women is heartbroken and the man has done something wrong
4.a) no theres no diegetic sound.
4.b)no
5.a)the editing does match the songs pace no it doesn't change between the performance and narrative sections and theres are no special effects there is 1 transition where bruno goes from the street to a club to show its getting later at night .
5.b)yes
6.a) up town funk is a montage.
6.b)
7.a)the colours a very saturated
7.b)
8.a)it promotes the 1990s jazz music times
8.b)
9.a)its set in a street like tv shows like  emmerdale
9.b)
10.a)


L/O: to analyse representation in music videos videos.
6/12/18

1.what sexuality is assumed if it covers love? female.
2.what ideal or value does it celebrate or highlight?that men go out and work and flirt with women.
3.how is race represented?
4.how is gender represented?oppisite to the normal stereo type
5.how is age represented? young lovers
6.how is diability represented?  its not
7.how are stern types used? the women had a job and didn't cook



exam practice    
13/12/18
L/O: to review representation of videos practice exam style questions.

• urban locations = naturalism 
• artistic editing 
• highly stylised music videos
• use intertextuality up town funk 
• Beyonce and police stations 
• up town funk doest have dialogue and Beyonce dose 
• humour in up town funk none in Beyonce
• up town funk is a montage 
• representation both have straight love and attraction 
• culture diversity 
• Beyonce have attracted actors and up town funk have every type  

exam practice

Explain:one way in which music videos use media language to differ from each other.

refer:to one example of contrasting media language in two music videos you have studied to support your answer. 

1.) in the music video up town funk its more saturated and colourful while in the Beyonce music video it is black and white also they do this to fit the scene as up town funk.

9/1/19
LO:
to research the radio industry and bbc radio.

1.10 national radios,BBC services on television, radio and online. There are some for kids, teens, adults and even the elderly using shows music and news.

2.its funded by licence payer and adverts pirate fm x fm ur mum fm

3.live, streaming, radio, cds

REMIT:

1. 15-29 age target audience
2. have to entertain a broad range of young people and interests
3. support emerging artists, modern music 
4. be a platform for live music

radio 1 had a service budget of 34.7 million 2016 2017 and be from the uk.have specialist presenters live music.


radio 1 website

meet the age requirements because the colours are dark and the design is modern and it includes jme who is a english grime artist and every other artist are young and dress modern and it includes pattern it also has live music to listen to on your computer.


convergence 
whats is it 
media convergence is a term that can refer to either. 1)the of previously distinct media technologies and media forms due to digitisation and computer networking.

1.they get money,larger audience,popularity,audience have unlimited time to watch it,
                   

17/1/19                                                  
Of com's role 

• ensuring the optimal use of the electro magnetic spectrum.
• ensuring that a wide range of electronic communication services-including high speed data services is available throughout the uk. 
• ensuring a wide range of tv and radio services of high quality and wide appeal.
• maintaining plurality in the provider of broadcasting.
• applying adequate protection for audiences against offence or harmful materiel.
• applying adequate protection for audiences unfairness or the infringement or privacy.          

protection of under 18s 

• material that might seriously impair the physical, mental or moral development of people under 18 must not be broadcast. 
• in the provision of services broadcasters must take all reasonable steps to protect people under 18.
• children must all be protected in the form of appropriate scheduling ensuring that they are not privy to material that is unstable for them 

Appropriate scheduling.

Scheduling is the process of arranging, controlling and optimizing work and workloads in a production process or manufacturing process. Scheduling is used to allocate plant and machinery resources, plan human resources, plan production processes and purchase materials.

my live lounge program. 
target:
both 2 genders 
football fans
age 12-30
make BBC not offend an other sports or other club fans 
not swear words  
6-8 because people are home from work/school 
get EA to promote it and broadcast it on there website and FIFA game as most people that play would be interested in football and promote it on sky sports. 


Live lounge
L/O: to analyse the structures of the live lounge and the audience appeal. 
clara amfo is the main presenter on bbc radio 1 and has been on shows like The Official Chart, BBC Radio 1Xtra Weekend Breakfast also clara was born in Kingston upon Thames on 28 May 1984. She got her start in showbiz as a presenter on Nickelodeon, and by entering a contestant in the BBC Talent competition that saw her land at CBBC. The 33-year-old started her radio career at KISS FM in London, presenting the overnight show. and has one a Glamour Award for Radio Personality.

DJ ace 
a broadcaster and club DJ and have been on 1Xtra since its launch in 2002. I currently present the mid-morning show which is also home of the 1xtra Live Lounge, but radio has always been a passion from a young age. As a kid I would listen to legends like Tim Westwood and Trevor Nelson, but also to a lot of local pirate DJs. I went on to study radio at college and had a college radio show that would broadcast during the lunch hour. The best parts of that show became my demo and when I heard that the BBC were launching a black music station when he applied.At the minute my show also includes the Live Lounge which allows me to interview some big stars like Jeremih, Trey Songz, Snoop Dog, 50 Cent, Eve and The Game as well as previously unheard talent he has also won a moba award.

1.because the live lounge plays songs of the genre that the audience like and lots of ways to access it and a range of artists.they do alot of covers with is new
2.it is live with people actually performing its acoustic with new upcoming emerging artists.

convergence

accesses from their website you can find info on

• i player
• different channels 
• clara 
• videos 
• galleries 
• past episodes
• other presenters 
• other shows
• other podcasts 
• compilation 
• shred info 

live lounge 

LO to create an effective logo considering audience and purpose 

b 














b