Lego TV Advert

1.What are the building blocks of success?
Those clever cookies at Lego have teetered on the edge of genius with their latest piece of content marketing – The Lego Movie. As the in-movie earworm "Everything is awesome" hints, things are pretty cheery at Lego towers right now.

2.What did Lego do right?
While there are all sorts of great examples of content marketing, a common theme is that a brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products


How has it laid the foundations for future success?

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